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There are many benefits of using Google's collaborative inbox over an individual Gmail account. The primary benefit is that it's more efficient and more secure than having teammates log in to the same email account.
Team members can log into the collaborative inbox to see what's been assigned to them and what needs to be addressed, rather than having individual messages pouring into their personal inboxes.
Additionally, you have greater visibility over message status and who is responsible for responding.
And with the capability of assigning individual team members to each message, you have built-in accountability.
Often, teams use collaborative inboxes in Gmail because they don’t realize that a better option for managing team email exists. Read on for why Front is a better way to manage team email.