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Customer Story - 3 Min Read

How MNX uses Front to manage high email volume

INDUSTRY
Logistics
TEAM
Operations
BUSINESS SIZE
500+
Front Integrations Used

MNX Global is a premium logistics provider that provides customized, expedited transport for the biopharmaceutical, life sciences, medical device, aviation, and entertainment industries in more than 190 countries. With 24/7 client service spread across multiple continents, they use Front to manage high email volume and stay on top of response time goals. 


Originally, they used Outlook to manage high email volume. According to Director of Aviation Services Douglas Kurtz, Outlook couldn’t quickly triage or assign emails, or provide them will visibility into the audit trail of a message or success metrics. They switched to Front so that could collaborate effectively and work more efficiently. 

They've used Front’s automated Rules and SLAs to help their team reply faster to customers, and they rely heavily on Analytics to give them insights to make more informed decisions. All this automation enables them to be more productive and stay on top of demand.

Automate message routing with Rules that will triage, categorize and assign messages for you. When there’s high email volume, there’s no time to comb through the messages manually and give them an owner or categorize them – that’s where rules come in .

SLAs make it easy to reach response time goals by escalating messages  – with a direct assignment, ‘Breach warning’ tag, or even sending them to an ‘Urgent’ Slack channel – that are close to a breach.

Analytics turn insights into improvements to help teams understand how their team is performing, their customer needs, and busiest hours, among other things. By paying attention to these insights, teams can know when to hire, who needs more support, and how to improve customer experience.

“We have the data to say, ‘Okay, Sunday will be 1/4th of the volume of a weekday,’ so we can staff appropriately,” Douglas Kurtz, Director of Aviation Services, MNX

Rules and SLAs have helped MNX ensure every time-critical message gets into the right hands so they can reply quickly, while analytics has helped them track business-critical metrics, set team benchmarks, and make informed decisions for the future.

Do it yourself

Rules

Automatically assign or move emails based on message content. For example, if your teammate, Sarah, responds to all billing questions, create a rule to assign any message containing "billing" to Sarah.

Step 1
Go to Settings by clicking on your avatar in the top left → Rules & SLAAdd team rule
Step 2
Set the When trigger to Inbound messages.
Step 3
Set the If condition to:

  • Inbox is the team inbox this rule should apply (e.g. Support inbox), AND

  • Subject contains and Body contains to the word of your choice (e.g. billing). Ensure these are connected by an OR condition.

rule image 4

Step 4
Set the Then action to either of the below:

  • Assign to teammate action to assign it to one specific person. Alternatively, you can also Assign in group to distribute the emails amongst several teammates (an advanced rule condition).

  • Move to inbox action to move it to a different inbox.

Tip: Click Add action and add a tagging action. This will help with general organization and future analytics reports.

rule image 5

SLAs

Front’s SLAs help teams create and achieve response time goals. You can customize your escalation path and have messages on the brink of a breach prioritized:

  • Tag it to alert your team

  • Set up custom notifications

  • Reassign to another teammate

  • Move to an urgent inbox

SLa gif


Then, view your SLA report to view analytics on how your team is tracking towards their goals. You can even share your SLA report with your team or customers to showcase how amazing your team is doing. 

Analytics

MNX uses their Analytics tab to get insights into employee performance, customer needs, and more so they can constantly be improving their workflow. 

analytics gif

They’re able to anticipate when it’s time to hire by evaluating when their team is overwhelmed, see who’s equipped to handle the largest deals, and anticipate their busiest hours. 

Keep learning

One Pager - 3 Min ReadGetting your team to inbox zero every 👏 single 👏 day 👏
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Guide - 6 Min ReadCreate a successful Sales team with Front
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This is a guide about how to use Front to support and improve your Sales team.  #Automate workflow A workflow built to close deals quicker Setting your team up for success means establishing a natural workflow that eliminates busywork and clears the way for higher quality connections with potential customers. Here are 4 actions to take that help streamline your workday.  Team inbox setup for Sales Front’s team inbox is a shared inbox that incorporates all your communication channels into one place. There are a variety of ways your team connects with leads – be it your sales team email or website chat – and by connecting all of those channels to your team inbox, it’s easy to get to work. Think about your most commonly relied-upon communication channels and connect them with your team inbox, then invite all your teammates to the inbox. 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