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Guide - 5 Min Read

Automate your team's workflow

Scale your team’s impact by automating busywork, getting messages in the right hands faster, and making it easy to prioritize work.

Your team has customers to impress and missions to achieve, so there’s no time for admin tasks – especially as you grow. Front is built to streamline your workday and save you time so you can focus more on quality customer communication than chores like organizing messages. This guide will walk you through how to make more of an impact by automating your team’s workflow. 

Prioritize the right work

Let’s start with your personal inbox. Front’s philosophy is to treat it like your to-do list, so you stay on top of what matters most.

An open/archive mentality

Read and unread messages clog your inbox and create confusion by living in the same place.  Try to archive the messages that don’t require action. An open message should be one that you can act on today. If it’s not meant for you, assign it to someone else – which we’ll cover in the next chapter. 

Snooze messages for later

Some messages don’t require an immediate response, or aren’t your top priority for the day. When that’s the case, you can ‘snooze’ it for any day or time you want. Snooze means it will reappear in your inbox at the scheduled time, and you don’t have to worry about it slipping through the cracks.

Snooze gif

Get messages in front of the right eyes

When a variety of your communication channels are connected to your team inbox, it’s easy to feel overwhelmed by the amount of messages. Categorize messages and give them an owner to help focus your team and improve response time.

Categorize work with tags

Organizing customer messages by urgency, project, customer location, and more helps you to see what your team’s workload is looking like in a single day. Choose language you already use—only your company sees them. By tracking tags in your team workspace, you’ll see when more people are needed on a specific project, or when there’s an increase in demo requests after a new feature launch. Labeling these messages helps avoid context switching and prioritizes the most urgent items. 

Assign messages to a clear owner

Give messages an owner with a simple click. They’ll be notified and the message will appear in their inbox as well as their “Assigned to me” section, a clear signal to start taking care of it. This gets messages in the right hands fast, without losing your team’s sense of collaboration and visibility.  Have time to handle it on your own? Assign a message to yourself and take it off of your team’s plate. 

assign gif

Triage and escalate messages automatically

Rules do the work for you. Set them up to triage messages immediately, automatically tag or assign messages, and save your team time. 

Automate tagging, assigning, and triaging by creating rules

When you create a rule, you create an automated process that escalates messages for you and helps your team. Rules are a no-code way to create the exact workflow your team needs, while using the best of Front’s features. What does your team need to succeed? Assignments? Message templates? Rules can do that. Spending some time creating rules early in your Front journey will help your team be even more efficient. The combinations are nearly limitless, but an example of a rule could be:

When: there’s an inbound message

If: the inbox is [inbox name] and from an email address that contains [@domainname.com]

Then: Add tag [select tag]

rules image


You can customize rules in a variety of ways to fit your team’s needs. Some examples are:

  • Time-based rules

  • Routing rules

  • Archiving rules

  • Tagging rules

  • After hours rules 

Use SLAs to help your team meet response time goals

An SLA, or Service Level Agreement, is a goal or agreed upon amount of time for businesses to respond or resolve client messages. Even if you don’t have contractual SLAs in your client agreements, setting specific response time goals helps you understand and improve your customer experience. Front’s SLAs can be customized to automatically route inbound conversations to a specific team or employee, classify them with a custom tag, and then send them to another application, like Slack. Any customer-facing team who wants to improve their client communications workflow and ensure nothing gets missed can benefit from Front’s SLAs.

Human-touch, at scale

The magic of Front is in its personal touches, with customized message templates and signatures. Front automates your busywork to keep your teams happy, and adds a personal touch so your customers feel connected.

Save common messages as message templates

Create message templates to save time and keep responses on brand. You can think of message templates as canned outlines to your most common responses; your team selects which one fits their needs, then spends some time personalizing. Rather than a common response, you’ll keep the tone and voice consistent for your customers. As a bonus, message templates make a great training tool by helping your team learn how to talk to customers over email.

canned response gif

Create multiple signatures

Front allows for endless ways to collaborate, and soon enough you’ll be working on a single message with a handful of others to make it awesome. To deliver a consistent experience for your customers, create multiple team signatures so your team signs off on emails the same way, every time. It’s always easy to opt out and use your individual signature instead, but admins can create as many team signatures as they want to provide options. 

Keep learning

One Pager - 8 Min ReadSet your team up for success with team inboxes
Picture this: You just treated yourself to a well-deserved week-long vacation. Before signing off, you closed out all your apps, made a thorough Out-Of-Office plan, and left important work in the hands of teammates you trust.  You return to a jam-packed inbox, a variety of client messages to respond to, and notifications on 10+ different pieces of software that you need to tend to. You already feel behind, and it’s not even 9 a.m. yet.  Sound familiar? These days, even if you go to an office, your job is less a physical place than the sum total of the different apps you rely on to do your work. In fact, the average employee switches between 35 job-critical apps more than 1,100 times per day. So even when you’re not coming back from an island getaway, the constant context switching, the influx of messages on different platforms with unclear owners, and the various ways internal teams communicate all combine to make it nearly impossible to create a positive customer experience. Productivity and morale take a huge hit. This current system isn’t sustainable. That’s why Front made a shared inbox that’s supercharged and designed to work for you, not against you.  What’s a team inbox?  You may be familiar with the concept of a shared inbox already. This is your “support@company.com,” an email inbox that many teammates can access to send and receive emails from the same group address. Things work a little differently with a shared inbox. We’ll walk you through it here: Regular group email: With the email we’re used to, group email means that anyone who’s a part of a distribution list or group alias gets their own copy of every email. One person can reply to an email, and unless they hit “Reply all,” no one else will see it. If someone deletes an email, everyone else can still see their copy in their inbox.Instead of one customer inquiry that should be actioned on one time, this email turns into many copies that now requires each person to read and make a decision on Group email in a shared inbox: You’re all looking at the same queue of emails. When one person replies, everyone who has access to the inbox can see it. When someone archives an email, it leaves the inbox for everyone. Front’s team inboxes crank it up a notch and improve the experience for teams. On a codebase level, it’s a completely different way of thinking about email even compared to your distribution lists and aliases. Plus, we add some bells and whistles that help your team work faster together while focusing on what matters most.  How team inboxes work in Front Front allows your team to manage shared inboxes more effectively. Multiple teammates can collaborate on replies from multiple channels — from your Twitter account, customer messaging platform, SMS, and email — and ultimately respond faster. Collaborate on email to respond lightning-fast Work off a single, shared copy of each message to coordinate quickly and get back to customers faster. Comment on emails and @mention your teammates to create notes and work together. Edit email drafts together to avoid the back-and-forth before you send Every conversation has an owner so nothing slips through the cracks Know exactly who’s working on what by assigning each conversation to an owner for follow up. Use automatic workflow rules to tag and route messages and keep your inbox organized. Use tags to prioritize and categorize incoming messages from all channels. Happy team, happy customers — no help desk required Add new channels like SMS, WhatsApp, or live chat to manage all messages in one place. No ticket numbers here! To your customers, it’s just normal email. Front stays invisible to customers but keeps your team organized behind-the-scenes. Emails arriving in a team inbox will be visible to all teammates who have access to the inbox. Only admins can give a teammate access to a team inbox. Admins can grant access to team inboxes at the time they invite a new teammate or can add existing teammates at any time.  The read-vs.-unread status of conversations is individual to each teammate and does not impact others’ read status. However, if one teammate replies to and archives an email in a team inbox, the email is archived for all teammates. That way, work is never duplicated. What you can do with team inboxes in Front The team inbox fixes a lot of problems we encounter at work today: lots of context switching between apps, many people handling messages from a variety of channels, and real-time collaboration.  Many communication channels: Front’s team inboxes are not just for email — teams can manage other messages like SMS texts, Tweets, live chats, phone logs, social media, and more in team inboxes. Built-in accountability: You can assign an owner to every conversation so that it's clear to everyone who's handling what. You can also drag conversations to different team tags to help prioritize and organize work for your team.  Easy collaboration: You can comment @angela, can you help with this contract? on an email, instead of forwarding or CC’ing a teammate. You can also share email drafts with teammates, so you can edit together before sending to customers. Integrations: Your team inbox connects with other apps like CRMs, project management tools, knowledge bases, and more, so you can access that information directly in your inbox. Automate little tasks you repeat often: Got an email that your teammate, Phyllis, can handle? Use keywords, sender, or other triggers to automatically route emails from the team inbox to her so it's out of everyone else's way.  For best practices on using team inboxes, as well as to learn how to set your team up for success, check out our guide on setting up a team inbox.  What’s in it for your team? Because traditional email like Gmail or Outlook ironically gets in the way of communication, teams often feel some immediate relief with team inboxes. Here are some ways that our internal teams get the most out of the automation in team inboxes while still keeping the customer experience personal: Support teams improve customer experience Use message templates to quickly resolve and respond to support-like questions.  Prioritize incoming messages to the right person with rules, SLAs, and assigning. You can even add shifts so that response time goals are still met when different people are working different hours.  Escalate bugs and technical issues to the right place immediately with tags and rules that identify keywords in messages and get them in front of the right eyes. Integrate Front with your knowledge base, so articles and FAQs are easily accessible directly from Front. Use Front Analytics to improve response and resolution times and see what kind of requests are most common. Success and account management teams build loyal, positive client relationships Route client messages to the right owner automatically with triggers like keyword, sender, subject, and more.  Integrate your CRM or custom database so you can reference a customer’s history and journey directly from your inbox. Schedule a time for an email to pop back up in your inbox if it hasn’t been replied to so you don’t have to worry about remembering on your own even months later. Use Front Analytics to see which customers require the most care and better distribute workload among your team. Automatically move customer emails to a shared inbox when you’re away or OOO, so you get peace of mind and your team can easily jump in and reply. Sales teams reach their goals  Automatically and evenly distribute emails coming into your sales team inbox among your reps to balance workload. Integrate your CRM so you can reference and update Salesforce opportunities directly in your inbox. Create an SLA rule so that you wow your prospects with reliably quick response times Comment on an email to collaborate in realtime with other AEs or a manager when you have a question on a deal or want a hand in closing it Connect your calendar so you can easily schedule meetings, check calendar openings, and let prospects book time slots with you in a few clicks Is this just like… email merged with a help desk? That’s a great framework to set your expectations, but Front is actually fundamentally different — and a whole lot more. Here’s the thing: Email was originally built for one-to-one communication, and it carries a stigma of being somewhat dated and inefficient.  On the other hand, help desks can be pretty clunky and often impersonal.  Team inboxes take the best of both worlds and add some original new features that crank your workflow up quite a few notches. They’re designed for teams to make greater impact: Team inboxes are easy to implement and natural for your team to learn. Since they use a familiar workflow that’s similar to email, there’s no steep learning curve that often comes with new software. Because Front feels similarly to Gmail or Outlook, onboarding is relatively intuitive.  Team inboxes allow for a more personal customer experience. Traditional help desk tools attach ticket numbers to every message. While this is great for organization, it makes the customer feel like just a drop in a vast ocean of tickets. When your team uses Front, the customer will never know the difference. It’s just regular email (and a wonderful, personalized experience, of course.) Team inboxes are more flexible. Help desks typically have a more rigid process that’s standardized to support teams, so they’re more limited in the ways you can route and assign messages, especially outside your support team. You can customize team inboxes to your unique processes, and if you have complex questions that need escalation, you can easily loop in those teammates.  Front is a customer communication platform. It transforms work into impact by meaningfully connecting your teams and customers by taking away the clutter, chaos, and impersonal customer experience. So you get the automation and customization of a help desk, with the personal and familiar touch of email. 
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