Business email is getting smarter — and that’s a great thing

As automation creeps further into every aspect of life, it’s left us all questioning: where do we draw the line? Is this just making us all seem...robotic?

When it comes to business email, the infiltration of AI and machine learning has already begun. Refreshingly, the result has not been that we’re turning into robots. Instead, automation in our business inboxes is freeing us of menial tasks, so we can focus on what matters. Here’s a look at how Front is paving the way for smarter business email.

1. Artificial intelligence: Your inbox will learn from you.

Wouldn’t it be nice if your inbox suggested responses for you? Not just a “Thank you!” or a “I’ll get back to you soon!” Or, if your inbox could learn how to do a task for you, like forward a message to your teammate? Now, companies are building bots and using AI to make your inbox smarter and help you work faster. Here are a few teams using AI to supercharge your Front inbox.

Forethought learns from your responses, so you can give better customer support

Forethought's AI-powered teammate Agatha Answers lets customer-facing teams find answers quickly and respond faster. The Front Agatha Answers integration automatically pulls all contextual information from across the org — like online help articles, Google Docs, past conversations, and more — directly into your agent's inbox, helping your team answer questions faster and more accurately.

MonkeyLearn helps you automate tasks with machine learning text analysis

MonkeyLearn turns emails, support tickets, chats, social media, surveys and documents into actionable data. With MonkeyLearn and Front, you can automate tasks based on the language in your messages. For instance, automatically add the tag Negative on messages from unsatisfied customers, so you can easily identify what messages need to be addressed. Or, automatically route all messages in a certain language like French, so the right teammate can answer.  

Ada will give teams easy-to-build bots for more personal, thorough customer service — coming soon!

The Ada integration in Front will allow you to build a bot on top of your Front inbox without needing technical help or cumbersome configuration. Your customer service team can easily teach the bot to build content, add pictures and gifs to messages, and send links to resources. It's easy to move to  transfer the conversation to a human when your customers need it, and everyone has more time to send better replies.

2. Custom inbox plugins: Build automated workflows in your inbox.

Why should every team’s inbox look and act the same, if every business is so different? Now, teams can customize their Front inboxes with plugins that bring the data they need to their fingertips and enable them to keep systems in sync from their inbox. Here are a few who are building their ideal inboxes using Front’s custom plugins.

Fishbowl saves hours each day with automations

Fishbowl offers the leading inventory management software for QuickBooks. When a Fishbowl client trainer opens a message in Front, their custom plugin automatically matches and displays information from Fishbowl’s backend and CRM.

Through Front’s API, they also tag every message with the client’s name, so the trainer can easily read through all their past interactions, even between different members of their team. Clients can open and track support requests directly from Fishbowl with a request creation form that connects to a shared inbox in Front. The time they save with their plugin in Front helps save them $150K every year.

Hostmaker works faster with guest information in their inboxes

Hostmaker coordinates the end-to-end process of running a rental property. Their Front plugin enables their guest services team to pull guest information from their database by matching the email address of the open message, allowing them to work faster and stay focused on messages in Front. Now, they respond faster to more than 300,000 messages each month.

Account managers can write notes, adjust reservation dates or check-in times, and look up answers to common questions — like how to work the dishwasher. The account manager can quickly relay that information to the guest without skipping a beat. They’ve also set up webhooks that identify the right account manager for the property in their backend to assign messages to that team member in Front automatically.

Beyond pricing delivers personalized support

Beyond Pricing powers dynamic pricing for more than 20,000 property owners and managers around the world. They support customers in Front over email, Twitter, and Facebook. Their Front plugin allows them to quickly look up existing customers and prioritize new leads to see whether they’ve connected their Airbnb or other rental account, how many properties they have, their revenue history, and other details.

From there, one click takes them into Beyond Pricing’s admin console, where they can quickly debug an issue. Having their customer data accessible in Front allows them to work quickly and efficiently, instead of jumping between tools to look up the information they need to respond.

3. Integrations: Bring your other apps into your inbox

It used to be that when you opened your inbox, you only saw email. Now, that’s far from the case. With access to context and your other essential apps, your inbox isn’t just a messaging tool. It’s a central hub for getting work done.

1. Context: Why leave your inbox to update a customer’s info in Salesforce? Or grab a link from your internal knowledge base? Access it all directly in your inbox.

2. Take action in other tools: Need to update a JIRA ticket? Check off a task in Asana? Being able to take action in these tools directly from your inbox means fewer clicking around, switching tools, and distractions.  

Automation leaves time for you to be the best human you can be

When AI came to personal email, people worried that robotic replies and mistakes would result from the automation behind their messages — like an accidental “I love you.”

That's far from ideal for business email.

These integrations and plugins in Front won't turn you into an email robot. Instead, they're making your data readily available and automating actions that take up your time each day. Because when you've got the information you need and the time to do it, the sky is the limit for you and your team.